February 23, 2016
The Johns Creek City Council on Monday, Feb. 22, 2016, approved a Strategic Economic Development Plan that will serve as a blueprint for addressing the economic climate of the City to enhance fiscal health, tax base expansion, quality job creation, and support for municipal services.
“With the adopted plan, the City can now move forward in a deliberate way to improve the long-term economic viability of Johns Creek,” said Mayor Mike Bodker. “The strategies in the plan provide a framework from which we can help to ensure the Johns Creek’s business environment is optimized for success while, at the same time, maintain our residents’ high quality of life.”
In analyzing the City’s strengths, the plan identified the Johns Creeks’ biggest assets as our excellent schools, good neighborhoods, educated residents and quality of life. The City’s biggest challenges are traffic congestion and a lack of quality office space that is aging. However, the plan indicates that the City has recruiting opportunities if it can provide a strategic vision for the business community. The plan also recommends the City promote our growing medical and healthcare sectors.
The strategy identifies six target industries: high technology, information technology, software publishing, financial services, medical technology, and professional services. The programs and actions in the strategic plan provide the basis for collaborative working relationship between the public and private sector, and sets forth strategies to guide decision-making. It focuses attention on programs to support business recruitment and retention of existing businesses.
The plan was drafted by Strategic Planning Group, an economic development planning firm with the guidance of Johns Creek City Council members Steve Broadbent and Bob Gray, members of the Johns Creek Advantage and the Johns Creek Chamber of Commerce, and the city staff.
The plan analyzed several elements, such as the City’s economic base, strengths, weaknesses, and opportunities related to employment and businesses, office market, retail market and labor market.
The strategic plan outlines goals and suggestions for implementation. The five goals that guide the economic development effort include:
- Promote City image, climate and brand for economic development
- Develop infrastructure for balanced growth
- Position the City for economic development
- Collaborate with public and private sectors to increase the availability of developed sites
- Maintain and improve quality of life
The strategies in the plan are subject to City Council approval. The City will solicit public input prior to moving many of the strategies forward.
Read the Strategic Economic Development Plan here